The title of the album is "What a time to be alive" - it's not catchy, witty or even original, but what it does do is encapsulate exactly what the noughties is about. Yes, we're overindulged, self-obsessed selfie takers with no hope of getting jobs but keen to splash upwards of 40 grand for a degree we may or may not use (or is that just me) but even cynics such as I have to admit, we are by far the most privileged generation to have lived.
Never has it been more acceptable to eat a whole jar of Nutella, before FaceTiming your girl best friend who has the opportunity to study in, let's say, Canada, for the same price with (virtually) the same opportunities as her fellow male counterparts. And that's exactly what our inadvertent feminist Drake has to say. Kind of. Being realistic, this album has a lot of songs which, quite frankly, won't make my shower playlist and I wouldn't stick this album on to impress my friends – It's more of a "Man I love Drake so I'll listen to it anyway" with a few corkers on it, Diamonds Dancing and Scholarships are two that stick out for me, but Drake fan to Drake fan (assuming that's who you are) I prefer his "solo" albums. If you aren't a Drake fan, I'm sad to say this album won't convert you. Go listen to Take Care. If you take anything from this co-produced album, with artist Future, if you didn't already know, "You danced all night girl, you deserve it" and that will justify your chips cravings or late evening BooHoo and PepperMayo purchases. You're welcome.
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