Like opening a fresh page in a journal ready to be filled, the first day of new lessons/lectures/seminars always bring the same excitement and daunting feeling that I've had since primary school. To put it mildly, I am excited about learning online magazines and how they are assembled and produced.
Magazines are such a big part of my everyday life I can scarcely imagine my life without them, but for some reason, it never really hit home that magazines are businesses too, not just glossy pages glued together by features and lists.
So it came as quite a surprise to me that although there are many magazine producing companies, there is life beyond Conde Nast and Hearst. Business magazines I'd only ever considered as advertising, and it shocked me to find out just how popular they really are.
What is interesting to one person is boring to another, and perhaps that is the reason why there is a niche in the market for just about everything. There are so many magazines waiting to be created, and that is why this opportunity for us as students is so incredible.
Generally, the sort of writing that interests me most embed themselves in circles such as fashion, health and travel, but my first initial thoughts on the creating process is trying to find a market where there is a gap that is waiting to be filled. Who has yet to find a magazine perfectly tailored to their interests and needs? When I have figured this out, it will be far easier I think to hone down some ideas that can work positively not only for marketing but also personal fulfilment.
This is a blog written by a first year Journalism student. My name is Anna-Karin Sager and this is my offloading place for all things creative and reflective.
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